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It’s been a while ….. between listing, marketing and advertising properties, managing rentals, taking photos, trying to update all the websites, social media platforms and now lately YouTube as well ….. it’s difficult to find time to blog.

Steyn Realty / Website / Facebook / Instagram / Twitter and YouTube

Since I last blogged we have been hit with Covid-19. Who would have through that one day, 26 March 2020, the country would be locked down due to a virus (more about my views on this later) but hey, this wasn’t a good experience, totally unforeseen and unplanned for. No work No pay as the saying goes ….

At least we had some deals in the pipeline and a couple of rentals to keep us going. Yesterday, 4 July 2020 saw 100 days since lock-down, at least we are able to work again and most people are getting back to the “new normal” bit by bit. Some of our tenants have been hit hard, not receiving salaries and some even losing their jobs all together. Not a nice situation to be in for anyone involved.

April & May 2020 was consumed by MARKETING! Not much else to do when you are sitting at home and you are not allowed to take out clients to see properties to buy or to rent. Once all the aspects and specifications of a specific property has been gone through and discussed with prospective buyers or tenants (which can be done telephonically or via other virtual platforms such as zoom etc) 99% of people want to SEE the property before making a final call. So except for marketing & communication not much could have been done during lock-down.

During this time, and in an effort to assist home owners with their bond repayments, the Prime Lending Rate has been reduced from 9.75% in Jan 2020 to 8.75% in March, 7.75% in April and the last interest rate cut was on 21 May 2020 where the Prime Lending Rate dropped to 7.25% ….. many reports are saying that we might see a further reduction towards the end of the year. This is the lowest rate that we have seen in more than 20 years. Can you believe that one of our Landlords even passed this saving onto the tenants as they knew the tenants were not able to earn an income during the lock-down period … … a fantastic gesture by the landlord to try and assist the tenant.

During this time we (Steyn Realty) have launched our new website through Entegral Technologies, http://www.steynrealty.co.za. We also got our YouTube channel off the ground where all our property videos, virtual tours and other will be posted and shared.

https://www.youtube.com/channel/UCLGbOvvPjY6zMh2kAQDhHTQ

We are extremely fortunate and blessed to have concluded several sales since 1 June 2020 when the lock-down was relaxed to allow us to take out clients again, masked, scanned and sanitized, we had buyers lined up and it paid off.

SOLD by STEYN REALTY

Areas where we have recently sold properties include, Honeydew Ridge, Northcliff, Ruimsig and Wilgeheuwel in Roodepoort.

Due to these properties selling we now have buyers lined up for similar properties. We are urgently looking for SELLERS selling in the same areas as above between R 850 000 to R 2 500 000, 2, 3 and 4 bedroom properties, apartments, townhouses, clusters and houses.

If you are reading this and you are interested in SELLING, please give us a call. Our marketing plan includes professional photos, virtual tours and property videos, listings on Property24 as well as our own website which feeds through some smaller property portals. All social media platforms are included where our friends and followers can see, comment and share our listings.

Look out for more blog posts to follow on our recent sales, the affect of Covid on our market, the benefit of virtual tours and pricing right for the current market.

Your SALE is our GOAL.

Cheers for eers. Hope you have a stunning week ahead.

Marnus

0722647806

It’s about more than just selling houses …..

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As an agent, you want to be successful and earn loads of cash ……. right!!!?

You might not know this but not many agents (none that I know of) work at agencies where they are paid a set / basic monthly salary. In the sales industry, as in the wild, agents are the hunters / predators and they only eat when they kill. Agents work on a variety of different commission structures where they earn anything from 50% to 90% commission after VAT, PAYE and other monthly administration costs are deducted by the agency and this is how they get to earn all those cash ……. but it comes at a price. The price agents pay for the opportunity to earn a very good income is the fact that if you do not have any successful property registration, you won’t earn a cent. The economic phenomenon is called high risk = high reward, and its true!!

All successful agents I speak to have one thing in common ……. they have been in the industry for some time and they all agree, it’s not about selling houses. So what is it all about …….?

Here are some factors that play a HUGE role in the success of agents (apart from the normal salesman characteristics).

1. Industry Knowledge
Without this you are dead in the water. You need to know what is happening in the arena where you are playing / competing. There is a lot of competition out there and if they know more than you …… you are out!

2. Area Knowledge
What is selling, where is it selling, when did it sell, for how much did it sell, what is not selling and why, what developments are happing in the area, crime, schools, shopping centres, buss routes, taxis etc etc …… if you know more about the area than your competition …… you are in!

3. Database & Client networking
You need to keep track of your potential / past and present buyers and sellers and follow up regularly. Buyers need to be updated with new stock and industry changes that might affect them. Seller need to know about market changes that might affect the sale of there property.

4. Stock
You need to have stock. You need to have targeted marketing & farming campaigns in your specific area. These marketing and farming initiatives need to be aimed at specific buyers and sellers and need to be regular and continuous in order to have an affect. “He who has the most stock, controls the market ……”

5. Client relationships
The longer you stay in the industry, the more you will realise that past clients can be a major source of income further down the line. If you keep reminding homeowners that you are still actively working in their area, they are more likely to ask you to assist them next time they want to up or downgrade.

6. Integrity / Honesty and Business ethics
This is not a quick money making scheme. Agents approaching the industry with that mentality normally don’t last very long and when they leave, they have such a bad reputation that they won’t be able to return to the same area as agents. Keep your side clean, be honest with you buyers and sellers and they might even refer you to a friend or colleague ……. and that’s what you want, referrals!!

Each agent has his / her own way of doing busyness, own strong points and weaknesses and the areas where we work also differ a lot. Keeping the above in mind and incorporating some of this into your own busyness can hopefully assist in your success.

Have a good one
Marnus
Your Agent