Marketing

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It’s been a while ….. between listing, marketing and advertising properties, managing rentals, taking photos, trying to update all the websites, social media platforms and now lately YouTube as well ….. it’s difficult to find time to blog.

Steyn Realty / Website / Facebook / Instagram / Twitter and YouTube

Since I last blogged we have been hit with Covid-19. Who would have through that one day, 26 March 2020, the country would be locked down due to a virus (more about my views on this later) but hey, this wasn’t a good experience, totally unforeseen and unplanned for. No work No pay as the saying goes ….

At least we had some deals in the pipeline and a couple of rentals to keep us going. Yesterday, 4 July 2020 saw 100 days since lock-down, at least we are able to work again and most people are getting back to the “new normal” bit by bit. Some of our tenants have been hit hard, not receiving salaries and some even losing their jobs all together. Not a nice situation to be in for anyone involved.

April & May 2020 was consumed by MARKETING! Not much else to do when you are sitting at home and you are not allowed to take out clients to see properties to buy or to rent. Once all the aspects and specifications of a specific property has been gone through and discussed with prospective buyers or tenants (which can be done telephonically or via other virtual platforms such as zoom etc) 99% of people want to SEE the property before making a final call. So except for marketing & communication not much could have been done during lock-down.

During this time, and in an effort to assist home owners with their bond repayments, the Prime Lending Rate has been reduced from 9.75% in Jan 2020 to 8.75% in March, 7.75% in April and the last interest rate cut was on 21 May 2020 where the Prime Lending Rate dropped to 7.25% ….. many reports are saying that we might see a further reduction towards the end of the year. This is the lowest rate that we have seen in more than 20 years. Can you believe that one of our Landlords even passed this saving onto the tenants as they knew the tenants were not able to earn an income during the lock-down period … … a fantastic gesture by the landlord to try and assist the tenant.

During this time we (Steyn Realty) have launched our new website through Entegral Technologies, http://www.steynrealty.co.za. We also got our YouTube channel off the ground where all our property videos, virtual tours and other will be posted and shared.

https://www.youtube.com/channel/UCLGbOvvPjY6zMh2kAQDhHTQ

We are extremely fortunate and blessed to have concluded several sales since 1 June 2020 when the lock-down was relaxed to allow us to take out clients again, masked, scanned and sanitized, we had buyers lined up and it paid off.

SOLD by STEYN REALTY

Areas where we have recently sold properties include, Honeydew Ridge, Northcliff, Ruimsig and Wilgeheuwel in Roodepoort.

Due to these properties selling we now have buyers lined up for similar properties. We are urgently looking for SELLERS selling in the same areas as above between R 850 000 to R 2 500 000, 2, 3 and 4 bedroom properties, apartments, townhouses, clusters and houses.

If you are reading this and you are interested in SELLING, please give us a call. Our marketing plan includes professional photos, virtual tours and property videos, listings on Property24 as well as our own website which feeds through some smaller property portals. All social media platforms are included where our friends and followers can see, comment and share our listings.

Look out for more blog posts to follow on our recent sales, the affect of Covid on our market, the benefit of virtual tours and pricing right for the current market.

Your SALE is our GOAL.

Cheers for eers. Hope you have a stunning week ahead.

Marnus

0722647806

At your service ….

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…. property stock is our life-line and we need to move our current stock and get new stock in on a regular basis to keep “playing the game”. Properties that are priced right sell quicker, even in difficult markets. What makes it more difficult is when sellers want us to do the impossible by selling their property in the shortest time possible but for an unrealistically high price …. buyers are too well informed these days.

When we are approached by a seller to give our assessment and opinion on the property value / price for a possible sale, we assume our client is a serious seller, otherwise why bother. Our valuation is therefore based on recent property sales as well as factors such as condition, additions and potential. After 13 years of selling property, we also have a fairly good idea what buyers are looking for in a property. Funny enough, our valuation is not based on the value of the house that the sellers wants to buy or how much the seller needs to clear in order to settle debt or something similar ….

…. your house is only worth what a buyer is prepared to offer you …. if that is not enough, it’s better to take the property off the market.

Estate agents only earn money, income on property sales and not on property listings. Keeping your house on the market for as long as possible has absolutely no value to us. We spend a lot of time and effort making sure we list and present our listings to the best of our ability. We work funny hours, weekends and evenings, we spend stupid amounts of time making calls, following up, scheduling and confirming viewing, We market our stock on every possible social media platform and website with no cost to the seller in order to attract serious buyers, giving us the opportunity to sell the property as soon as possible at an acceptable price.

Selling a house is also a team effort where the seller and the agent have to work together … there are many little things that sellers can do to assist their agent … more about this later in my next post … watch this space … http://www.marnussteyn.com

For all our stock please visit http://www.steynrealty.co.za and you can also follow us on Facebook, Twitter and Instagram @steynrealty

To get you property listed and sold in the Roodepoort, Wilgeheuwel, Wilropark, Ruimsig, and surrounding areas …… give us a call, Your Agents 0722647806 / 0836041231.

Your sale is our goal.

OUR STOCK – SALES & RENTALS

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In our current market, in the areas where we work in Roodepoort in and around the Wilgeheuwel area, we find that property rentals are in very high demand and that they move quite quickly whereas property sales are a bit of a “process” at the moment. Buyers are there, stock is there but buyers seem to be a bit hesitant ….. looking for absolute bargains where sellers are looking to get as much as possible, sometimes being unrealistic.

We have some amazing properties for sale at really good prices at the moment. We also have regular rentals which we market and manage for our landlords. Our rentals are picking up nicely and we aim to continue to grow this part of our business for the next year or two.

Sales will always be our main focus and we are serious when we say that ‘YOUR SALE IS OUR GOAL”.

Let’s have a look at some of our sales stock ….. everything is available to see on http://www.steynrealty.co.za …… and follow us on @steynrealty

For Sale through Steyn Realty – Allen’s Nek – R 2 395 000

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This is an amazing 4 bedroom 3 bathroom sectional title unit (Duplex) in Allen’s Nek for R 2 395 000. The property is around 265 sqm under roof and has immaculate finishes throughout. From the Kitchen to the Bathrooms ….. this is truly one of a kind.

The property has 3 bedrooms and 2 bathrooms upstairs with a HUGE main bedroom, balcony and upstairs lounge area. The guest bedroom / study / office is downstairs with a bathroom. The property has a TV lounge, dining room, pool, lapa, trampoline, covered patio, 3 x aircons, granite kitchen with space for double door fridge, gas oven and scullery for all your other appliances, double automated garage leading into the house as well as a double car port and visitors parking, FIBRE installed …… all in a very neat and secure complex.

Next up is a 163 sqm, 3 bedroom 2.5 bathroom duplex in Honeydew Manor ….. listed for R 1 550 000, this unit is actually priced under market value as a similar unit has recently sold in the complex for over R 1 600 000.

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Honeydew Manor R 1 550 000

This is quite a new development and the seller here bought directly from the developer about 3 years ago. This unit has all 3 bedrooms upstairs and a quest bathroom downstairs, lounge & dining room with a granite kitchen, covered patio and a double automated garage leading into the house. Good value for money!

If you are looking for a simplex where you have a 4th room & bathroom to be used as a study/office, domestic accommodation, teenager pad or store-room then the next property could be just the one.

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Honeydew Grove R 1 295 000

This property is in honeydew Grove and is 158 sqm in size. It was originally built with a 4th room / domestic room and bathroom behind the garage with its own separate entrance but also has an entrance from the garage. The double garage is also automated and leads into the house. The property has 3 double size rooms and spacious bathrooms, large living space with TV lounge and dining room and a large granite kitchen with pantry, space for 3 appliances and a double door fridge …. ar R 1 295 000 this is one of the best priced properties in the area.

RENTALS

As previously mentioned, rentals tend to move quite quickly. All our tenants are screened and verified before placement through the TPN Credit Bureau system.  If you are looking for someone to manage you rental portfolio, give us a call, we would love to assist. Marnus 072 264 7806 or Juanita 083 604 1231 … or email rentals@steynrealty.co.za

Here are some of our rentals available for 1 December 2017 and 1 January 2018.

Rentals 1 Nov List

We have a passion for real estate and we would love to assist you. Selling, buying or renting ….. we can help!!

PROPERTY

 

 

Property Stock Update

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Below is a list of some of our stock that we have available To Let or FOR SALE at the moment …. we need lots more.

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We always need new stock for our buyers. We get lots of requests for Rental and Sales properties in the Roodepoort areas, anything from Pinehaven to the 14th Avenue off-ramp.

If you are selling, let us know. If you are looking for a tenant, let us know …. if you want someone to take over and manage your rental portfolio, let us know.

We can help …. Marnus 072 264 7806 / Juanita 083 604 1231

http://www.steynrealty.co.za

Stock – Some of our latest listings …

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We focus predominantly on property sales and rentals in areas from Sterkfontein / Pinehaven side, along Hendrik Potgieter towards Clearwater Mall and Wilgeheuwel Hospital.

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what we do …. @steynrealty

We have recently sold some of our stock and we urgently need new rental and sales stock for our buyers. Here are some of our current stock:

For Sale:

  1. Windsor West – R 690 000 – CLICK HERE
  2. Wilgeheuwel – R 899 000 – CLICK HERE
  3. Wilgeheuwel – R 935 000 – CLICK HERE
  4. Wilgeheuwel – R 950 000 – CLICK HERE
  5. Wilgeheuwel – R 1 125 000 – CLICK HERE
  6. Allen’s Nek – R 1 500 000 – CLICK HERE
  7. Little Falls – R 1 599 000 – CLICK HERE – House
  8. Wilgeheuwel – R 1 645 000 – CLICK HERE – House
  9. Honeyhill – R 1 700 000 – CLICK HERE – House
  10. Ruimsig – Smallholding – R 4 650 000 – CLICK HERE

To Let:

Our rentals are done through the TPN Rentbook system and all our applications are subject to a full credit approval process, employment verification and affordability screening. All of our properties are currently occupied but we get new stock in on a monthly basis. If you are not happy with way your rental portfolio is managed, we can also take it over.

Here is one 3 bedroom and one 2 bedroom unit we have available from 1 May …

  1. Wilgeheuwel – R 5500pm – CLICK HERE
  2. Wilgeheuwel – R 9 250pm – CLICK HERE

For more details on any of our services, please call, whatsapp, sms, email, tweet, facebook message …. we will get back to you.

Hope you have a great weekend.

M&J  …… http://www.steynrealty.co.za …… @steynrealty

Welcome to 2017

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Welcome to 2017

…. not sure about you but 2016 was not a particularly good year for the Real Estate industry in SA. We saw the Prime Lending Rate go from 9.75% to 10.5% in the first half of the year. This, together with a couple of very negative and concerning economical and political movements put a bit of a damper on the market with most agents I spoke to reporting a drop in sales for the year.

Enough of 2016 and enough negativity over that market, the macroeconomical situation of the country and the dreaded word ….. “Politics” … blah blah blah … we have work to do and properties to market and sell.

2017 is here and we are going to “hook it” …. we are going to “hook it real good”. Stock in the Real Estate market is and always will be king! There are buyers for well priced properties. Although there are many factors that play a role like area (location), condition and specifications ….. “PRICE” will be the determining factor. If you price right, you will sell.

STEYN REALTY is serious about delivering an exceptional service to out clients being Property SELLERS, BUYERS, LANDLORDS & TENANTS. We have the experience, knowledge, marketing expertise, professional attitude and the drive to assist our clients with any Real Estate related query or assistance they might have. Where we can’t assist we will try to point you in the right direction. We have a list of professional and capable bond originators, attorneys, electricians, plumbers etc who we refer to our clients on a regular basis.

Buying or Selling Property is serious business and you need to team up with an Estate Agency who is just as serious about what they do. STEYN REALTY would love to assist you, no matter how big or small your property …. we do it all. We can also manage your rental portfolio, find, screen and place tenants on an ongoing basis.

If you are looking to Buy, Sell or Let-Out a property anywhere in the Roodepoort / Krugersdorp area or you know of someone who is struggling to sell please give us a call.

Marnus Steyn / 072 264 7806 / marnus@steynrealty.co.za / http://www.steynrealty.co.za
Juanita Steyn / 083 604 1231 / juanita@steynrealty.co.za / http://www.steynrealty.co.za

 

 

Are you pricing yourself out of the market??

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We live in the information age where information such as property values can easily be accessed by the public without the help of an agent or agency. Looking at the information on the various websites such as Property24 and Private Property, buyers can see which properties are well priced within the area where they are shopping. They won’t waste their time going to see the properties which are over-priced and will only focus on those ones that are priced according to the area average. There are some stunning properties out there but “PRICE” is still the main factor that will attract buyers.

If buyers are so well-informed, surely SELLERS should also be …. or not? As a seller, before you blame your agent for not selling your house quick enough, have you done the following?

  1. Do you know which properties in your street have recently sold and for how much?
  2. Do you know which similar size properties in your complex or estate have recently sold and for how much?
  3. Have you seen the condition of any of these properties that have recently sold around your property?
  4. Have you had a look on the websites, in the area where your property is situated, what the properties are listed for and how long they have been listed for? These properties will be your competition should you decide to list.

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A professional and experienced agent can assist you with all of the above and can provide you with the information, they also use their experience and industry knowledge to recommend a marketing / listings price at which the property should be marketed to get maximum exposure. By doing some of your own homework you will also see which agents are just out to “Buy” a mandate on your property and which are serious about their business. Give yourself enough time and evaluate the various valuations from as many agents as possible.

Don’t get sidetracked by the sales pitch …. Look at the marketing price and compare it to your own homework.

Factors such as the area, location, specifications, offering, overall condition, finishes and security (to mention a few) are also very important in determining the price but in the end, if two properties offer the same and they were listed for the same price, the property that is in a better condition will sell quicker at a price closer to the asking price (or even for the full asking price) than the one that is not in a good condition. If the one which is in a good condition is far over-priced, out of the area average / market buyers won’t be interested.

Fashionable_Businessman-051.pngBottom Line: Properties that are priced correctly will sell within 12 weeks of being listed ….. If it hasn’t sold within 12 weeks, your problem is the “PRICE” and your agent should have alerted you to this. Ask yourself the following question: “As a buyer, looking for the type of property that you are selling, would you consider buying your own house at the asking price you are asking?”.

For an honest, free, no obligation assessment in writing of the value and possible selling price of your property in any area from Sterkfontein, Honingklip & Pinehaven in Krugersdorp & Roodepoort all along Hendrik Potgieter to Radiokop & Allen’s Nek including Helderkruin, Constantia Kloof, Kloofendal and Weltevreden Park …. give Steyn Realty a call, we can assist. We also specialize in rental portfolio management and procurement of tenants.

Marnus Steyn / 072 264 7806 / marnus@steynrealty.co.za

Juanita Steyn / 083 604 1231 / juanita@steynrealty.co.za

http://www.steynrealty.co.za

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Seller Information

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SELL THROUGH STEYN REALTY

I recently posted this article on our website in an attempt to notify sellers and future property sellers as to the potential pitfalls / costs when selling.

Just in the case of purchasers who need to do their homework before buying, making sure they are credit worthy and what they can afford, Sellers also need to do their homework ….

While touching on a couple of other issues, the article aims to outline most of the potential costs that Sellers may be responsible for during the sales and registration (transfer) processes. It covers the following:

  1. Avoiding Penalty Interest
  2. Bond Cancellation Costs
  3. Compliance Certificates
  4. General Condition of the Property and
  5. Nomination of the Transferring Attorney Firm.

You can read the article by clicking on the link below.

CLICK HERE

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For any sales or rental related queries or to get your property listed in the Roodepoort, Ruimsig, Wilgeheuwel, Little Falls, Constantia Kloof and surrounds …. please contact!

Marnus Steyn – 0722647806 / marnus@steynrealty.co.za

Juanita Steyn – 0836041231 / juanita@steynrealty.co.za

http://www.steynrealty.co.za

 

Where is TIME going …?

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August 2016 …. 5 months into our own business and more than 11 years in the Real Estate Industry and here we are …. still going “strong”.

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During the last 5 months we have done a fair amount of transactions ranging from R 2 000 000 to R 500 000 but we need more, much more. We pride ourselves on being pro-active when it comes to marketing and advertising of our stock, technology and the quality of our service, feedback, knowledge and professionalism.

Buying or Selling property is a massive decision and we take it very seriously. We have the necessary knowledge and experience in selling residential homes / clusters as well as sectional title townhouses and apartments to make sure that our clients are in good hands and get the right advice. We also offer rental procurement and management services where we offer a complete service through the TPN Rentbook and TPN Credit Bureau systems.

We get enquiries for sales and rental stock on a daily basis and we need more stock to show our buyers and tenants.

If you are at all looking to SELL or LET OUT your property, please give us a call or an email so we can assist. We cover quite a large area from Pinehaven in the West all the way along Hendrik Potgieter up to the Wilgeheuwel Hospital area in Radiokop. We are also looking for properties in Helderkruin, Kloofendal, Constantia Kloof and Weltevreden Park.

We can be contacted as follows:

Marnus: 072 264 7806 / marnus@steynrealty.co.za
Juanita: 083 604 1231 / juanita@steynrealty.co.za
Our website is: http://www.steynrealty.co.za
We are also quite busy on social media where you are welcome to follow our tips / hints / latest stock and industry related news updates and info ….

For our Facebook page ……. Click here
For our Twitter feed ……. Click Here
You can even follow us on Instagram ….. @steynrealty

We would also love to hear your views and thoughts on the SA Real Estate industry so please interact and give us you opinion.

\WE CAN HELP

 

SA Interest Rate and how it will affect buyers and sellers

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THE SOUTH African Reserve Bank, during the recently held Monetary Policy Committee meeting (MPC) announced an increase in the interest rate of 50 basis points. This also meant an increase in the Prime Lending Rate from 9.75% to 10.25% – which means you will now have to fork out even more.

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As a homeowner, this suggest that you will now pay around R330 more per month for every R1 000 000 you owe the bank on a normal 20 year bond repayment period.

Many economists are, however, predicting that the interest rate will see a further increase by up to an additional 100 to 125 basis points towards the end of the year. This will raise the prime lending rate to from 10.25% to 11.50%.

What this will mean is that on a R1 000 000 bond taken over 20 years at a rate of 11.25% your repayment will be R 10 492.56 compared to a repayment of R 9 485.17 at a rate of 9.75%. With this forecast in mind, many homeowners could possibly decide to sell and downgrade.

The “theme” for this year will aptly be known as AFFORDABILITY and many articles have since been published warning the public not to incur additional debt if at all possible this year. Homeowners feeling the pinch of their bond repayments will have to cut down on unnecessary spending and luxuries in order to absorb these increases.

Many homeowners will decide to downgrade by selling and renting or buying something more affordable. Some investors feeling the pressure of multiple bonds and additional exposure might also decide to re-look at their portfolios and possibly sell-off some property.

This will mean an increase in property in the lower to medium price brackets as well as an increase in the demand for rental and affordable properties. Some investors, not affected by these rate hikes, will be keeping a close eye on the market and try to pick up some good deals. They normally have some cash and as long as the rental income makes sense, they will look at it.

Sellers need to make sure that they don’t fall into the trap of overpricing their properties. They need to make sure that they do their homework thoroughly and then enter the market at the right price bracket so that they can attract buyers. By making use of estate agents, which are specialists in the area where you are selling, you can easily get a couple of valuations and then get an opportunity to assess the situation from there. Don’t just go for the agent with the highest price as this could take too long to sell.

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Well priced, neat and well looked after properties will be seen as good value for money; they will attract more buyers and also sell much quicker. These properties that are overpriced and neglected will struggle to sell at the asking price and will have to drop in price eventually in order to sell. Having said that, I truly believe that every house has a buyer, as long as the price is right.

Currently there are property shortages in many price brackets which mean that sellers can possibly get a bit more for their properties as they have more negotiating power due to an undersupply. As more stock comes into the market, property prices will stabilize and qualified buyers will get more of an upper hand when negotiating on the purchase price.

Buyers also need to do their homework and find out what their credit scoring is and for how much they can qualify. Over and above that, they need to be clear on what they can afford taking all the costs and additional expenses of owning and maintaining a property into consideration. Many bond originators offer a service where they can, very accurately, assist buyers to check their credit scoring, affordability and determine what they will qualify for.

By keeping an open mind, speaking to the right people and getting advice and as much information as possible, you can make sure that you are ready for whatever the market brings. Owning property is still a fantastic investment with great advantages.

Web pic Marnus

For any assistance buying or selling property in Roodepoort and surrounding areas, please call Marnus on 072 264 7806 or email marnus@steynrealty.co.za

http://www.steynrealty.co.za